We’re trying to be as innovative with our branding as we are with the wines.
We’re working with amphora with some of the wines and Amphora for the design of the label. UK-based Amphora Design is a specialist label design company, which has worked on some of the best-selling wines in the world. And now it’s working with one of the smallest-selling brands.
Crazy Experimental Wines offers a limited collection of wines - one 225L barrel here, one 480L tank there, one qvevri over in Georgia, and two 350L amphorae in Austria...
We’re working on the design for the first release, a very unusual Pinot Grigio from Slovenia. It’s due to be launched in February 2023. The copper-coloured wine, which has spent four months on lees and eight months in a barrel, is special and surprising. We want the look to be just as special and surprising!