Vote for your favourite Zabava label

 The three front runners. No 'Label McBoatyLabelFace' option here

The three front runners. No 'Label McBoatyLabelFace' option here

Chris Boiling, Zabava's winemaker, explains the story behind the label and why the artwork is painted in wine...

I see winemaking as an art. I also want to put a smile on people’s faces with my wine and I’d like to imitate the master winemakers that I’ve met on my travels.
They are my goals. So I was particularly interested in a copy of the Mona Lisa that I’d seen in Food & Wine. It had been painted in wine. The young artist who created the image, Sanja Jankovic, brilliantly captures Mona Lisa’s famous smile. Not an easy thing to do under any circumstances let alone using “controlled wine stains”.
As I was thinking about the design for my wine label at the time, I delved a little bit deeper into her work. On the Behance website there are some amazing images of the cast of Game of Thrones, including Lena Headey (Cersei Lannister), Rory McCann (Sandor Clegane) and Peter Dinklage (Tyrion Lannister).

There are also reproductions of famous paintings by Michelangelo Merisi da Caravaggio, Gustav Klimt and Frans Snyders, portraits of celebrities such as Marilyn Monroe and family portraits. The work is stunning. The collection is impressive as a portfolio, even more so when you consider Sanja is working with a limited range of colours. 
It’s mostly shades of blue, purple and brown from layers of Merlot and Cabernet Sauvignon. Sometimes, when Sanja is feeling flush, Pinot Noir is used.  Rosés are used to add warmth while white  wines — typically Riesling, Chardonnay and Sauvignon Blanc — are used as solvents or to add shades of green, yellow and gold. 
I was so impressed with the young Serbian artist that I commissioned her to design the logo for this website, ywine.press, its forthcoming wine club, ywine.club, and the labels for my wine. As time was tight and the budget even tighter, we agreed to use some of her existing artwork as the focal point of the design. 
My favourite is the painting of grapes from a friend’s garden (shown above). But she also designed the labels with her ‘Wine Lisa’ and Snyders fruit basket still life (also above) to gauge the public’s taste. We have put the images on our Facebook, Sanja's Facebook and my Twitter pages to see which design our friends and families like best. 

 Sanja in her studio

Sanja in her studio

Sanja discovered her passion for wine painting about 18 months ago during a wine tasting at the Kovacevic winery in Serbia. “The idea — as any and every idea — just clicked unexpectedly when they said they loved my previous art work and wanted to order a few paintings from me,” Sanja recalls. “I was thinking, what would be the best possible thing to paint for a renowned winery? After a short while I got a bit dizzy and just… well…”
A little embarrassed, she told me she walked out of the tasting with some of the half-finished wine samples in her hands. “Everybody gave me a very awkward glance on my way out. From their side, it must have looked very odd, but from mine, a new idea had emerged and had to be realised as soon as possible.
“I still feel a bit embarrassed when I remember my acts on that day, but the result was the first Winerelle, which I took back to the winery as a gift.”
Winerelle is her term for 'wine painting' and has become the name of her wine painting project, which can be viewed here.  

Of the Zabava wine label, Sanja says: “What I did for Zabava is making a label that possesses an artistic value combined with design. I was very attracted to the fact that Zabava is made of an obscure grape variety, which is great and for sure deserves more attention. For Zabava I ‘borrowed’ a few paintings from my collection.”
Since starting this project, Sanja has been commissioned to produce a series of wine paintings and a mosaic of used corks for a group of wine bars and shops in Serbia. 
Sanja’s ultimate dream is to travel the world painting wineries, vineyards and winemakers using their own wines. To commission a painting from Sanja contact her via Facebook or Behance.